Bad graphic design is obviously something you want to avoid at all costs. Sometimes when you hire an individual or a graphic design or web design agency or artist to do a graphic design job for you, as a client you end up with an unprofessional website or design, leaving you without a proper website or design and without the money you initially invested in the web project. If you are a graphic designer or web designer, then make sure to give a 100% on every design project that comes across your desk. If you get a reputation for creating awesome work, you’ll be able to charge a substantial amount more, which would then lead to the occasional referrals from the business’s. If you create poor web design or poor graphic designs than you probably won’t get any business or will have to retain your business at much lower rates than your competitors.
What you can do to beef up you’re graphic designs or web design business, in order to retain a larger clientele, is to start a small marketing campaign. Try experiment with new things, adjust what works and what doesn’t You can also create ads and distribute them through various mediums like e-mail, door 2 door, flyers, banner ads, etc. When doing so make sure you are targeting the correct audience. It’s important for every business to learn about demographics and analyze and research what you’re client’s are looking for and trying to fulfill your clients actual needs.
The method to obtaining business and retaining it is real simple; it’s a combination of many types of marketing strategies and having a great web presence and company Identity. Many companies have a professional web designer or graphic designer to design a corporate identity package for them because its permanent. You’re identity cannot be changed later down the road, if a company changed their logo or identity than customers would not recognize or identify the old company identity with the new one, this can be extremely damaging for a business. Having a poor Identity design or web design from the start can ruin a business for life and anyone who has a business should avoid having a non professional design their identity or website at all cost.
What set’s a great graphic designer apart from a poor graphic designer is the motivation and the willingness to complete the work that’s needed to be done. Ambition is the key to my success as a designer I enjoy what I do and am constantly investing in my skill by learning new graphic design and web design software, tips and tricks or whatever I need to know to make my designs better. It’s important that potential clients, or anyone in the web design or graphic design business understand that while some individuals may have been trained and hold degrees as graphic and web designers, It does not certify them as a good designer. A professional web designer or graphic designer already knows the concepts of good design this cannot be taught in a classroom. So if you are looking to hire someone to design websites or graphic design make sure you review their online graphic design or web design portfolio before you go into a contract for web design or graphic design services or pay them to complete any design services.
If you are looking to hire a graphic designer as a part of your full time staff, then a suggested practice is to give them a demo or dummy project to design as a test of skill. There is nothing worse than hiring an individual on the basis of their online portfolio but only later to find out they did not design what was In their portfolio. When hiring anyone its best to check their previous employment background and preferably you should require a letter of recommendation from either their University or their previous employer, this ensures you’re recruiting efforts are a successful one.
Why is bad graphic design all over the web? This is mainly because business do not want to invest the initial cost in creating a proper web presence or corporate identity. Many companies don’t realize how important the two really are. Bad graphic design or bad web design gives you’re customers a cheap impression. Would you buy from a physical store that was messy dirty or had an unprofessional look or feel? No you wouldn’t, you probably keep your physical place of business in tip top shape. So why wouldn’t you want to do the same for your web presence and Identity?
You must understand as a business your identity and web presence is just as important as your physical presence if not more important. Studies show that more than 90% of the population do online research of a business before they buy. If you’re business is non-existent or you’re site is poorly designed, chances are that potential client or business will not even consider buying anything from you.
Think about bad graphic design for a minute, than browse the web for at least an hour go ahead and randomly type different words in the search engine, visit as many sites as you can. Then go ahead and write down what the first thing comes into your mind when you see these sites copy the URLS as well. Then go back and review the information you collected.
You will realize from the study that opinions are formed based on the visually appeal of site and not necessarily on products offered. So having bad graphic design or web designs associated with you’re business identity is not a very profitable one at all. What is even more potentially damaging to a company is having no identity or online presence at all.